PRiMX – the new brand for faster charging and improved lifespan

Samsung SDI has unveiled its new battery brand “PRiMX,” which stands for a prime battery for maximum experience, to better convey its corporate identity that pursues super-gap technology.

PRiMX is built on three keywords, absolute quality, outstanding performance and proven advantage. To ensure absolute quality, Samsung SDI employs a defect detection algorithm with a deep learning-based artificial intelligence test, examining some 500 processes throughout the production. For outstanding performance, Samsung SDI is applying its latest materials technology including a high-nickel cathode and silicon anode.

Proven advantage refers to its two core technologies that enable super-fast charging and super-long lifespan. Samsung SDI has developed a new technique that minimizes the resistance of lithium ions inside batteries and their travel distance.

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